MONEY MATTERS

Any business needs advertisement for its growth. It is through advertisements that people come to know about your products and your service. The marketer has to take certain important decisions on the promotional measures that he would adopt to create demand for his products. The various promotional tools are advertising, publicity, sales promotion, personal selling and public relations. Advertisements are done through TV, radio, postures, led signs etc. The advertisement should be impressive enough to attract the attention of the customer or other businesses, related to the product. Advertisements help in the promotion of the products and service. The product should be of good quality and the customer satisfaction plays an important part in the promotion of the product. The philosophy of marketing is consumer satisfaction.
Marketing of the products helps the consumer to know the product. A product or sign when displayed again and again gets into the consumer’s mind even without his knowledge. Postures or signs when viewed by the consumer for a long time, takes a place in his mind. So, when he goes out to buy a product, he selects the advertised product he has seen for a long time on the TV or on the postures.

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