MONEY MATTERS

Communication is very important for any business. Communication skill is not language specific but unless we understand the attitude, the mindset and background of the person with whom we interact, our communication skill would be imperfect and ineffective.
Though all communication objectives can be classified, business communication has specific objectives.
Information related communication
Information on a product, service or activity of an organization to the people concerned and information about the product, service or activity from the people concerned to the organization come under this category. They are outgoing information and incoming information respectively. The people concerned may be those within the organization or outside the organization. Transmission of information may be through personal contacts, written documents, advertisements, etc. Information might be in the nature of an advice, order, warning or counselling.
Persuasion related communication
Persuasion is related to the promotional activity of a company. It is employed to promote sales and service. Persuasion related communication calls for tact and an understanding on the part of the communicator.

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